What’s your opinion on Tumblr’s stats and figures? Leave a comment and share your voice. Alternatively, it’s not the best to be for luxury or expensive products, with 35% making less than $30k a year. If you’re marketing products for young adults and college students, then Tumblr is definitely where you need to be. So what does this mean for marketers? Well, from the stats shown above it’s obvious Tumblr is where the youth hangout. California uses Tumblr the most in US, with 8,452,521 monthly unique visitors in April 2013 ( Source).As of April 2013 the top 5 countries using tumblr are: US, Brazil, UK, Canada and Russia ( Source).Average user spends 23 minutes on Tumblr per visit ( Source).Tumblr is more popular with 13-25 year olds than Facebook ( Source).Tumblr is visited more by computers at home than computers at work in the United States ( Source).Tumblr has more page views from a computer browser than from a mobile device browser in the United States ( Source).There are 2x more Hispanics than the internet average ( Source).Hispanics and African-Americans make up 29% of Tumblr’s audience ( Source).Only 33% of Tumblr users have children ( Source).65% of Tumblr’s audience has a college education ( Source).35% of Tumblr users make less than $30k annually ( Source).47% of US Tumblr users are male ( Source). Tumblr’s audience is among the youngest with 45% being under 35 years old.6.6 billion page views in March 2013 (comScore).Tumblr attracted 29.2 million unique visitors (ComScore).44.6 billion posts have been published on Tumblr ( Source).There are currently 102 million Tumblr blogs ( Source).Seventeen Statistics Marketers Need To Know About Tumblr Users Nevertheless, I’ve gathered statistics from around the web to help marketers decide whether Tumblr is good fit for their business. listed on the stock exchange) yet and isn’t required to release statistics regularly. This is because Tumblr has not gone public (i.e. Tumblr is still somewhat of an unknown entity, and finding data on the social blogging platform wasn’t as easy as I had expected. After all, it’s our hard-earned cash that pays the bills. There’s just not enough hours in the day, and wasting your time on a social network that doesn’t deliver is just stupid. At least that was the case when I was writing Which Social Network Is Right For Your Business? on Cuutio’s blog.ĭespite the inconsistencies, stats help businesses decide where to focus their attention on social media. Which means when you compare them together with other stats, you tend to get conflicting data. The problem is that every statistics provider uses their own methodology. While it’s good to get a nice picture of how big and influential social media has become. Oh, Facebook reached over 1 billion active monthly users, only half of Twitter’s users are active and so on. Below, I've rounded up eight trends that dominated during the 2014 Tumblr era, and what I think are their 2022 updates.Every month there’s always new social media statistic to blog about. That being said, the angsty teenage girl will forever live within me. I'm not convinced that the exact 2014 Tumblr-girl aesthetic will fully make a return (The time did come with a few large cons, like promoting unhealthy body image), but I think parts of the era have carried over into modern times with slight tweaks. I don't think I ever stopped listening to my 2014 playlist, and I still hop on Tumblr every now and then when I need an aesthetic refresh. My goal in life was to be as cool as Alexa Chung, I wore my leather jacket and combat boots religiously, and thick winged eyeliner was my best friend. Whomever invented the idea of white shirts and no bra has my undying appreciation. It’s almost like they don’t even have to work 10 years ago. I was in high school at the time and the top majority of my fashion taste, music picks, and go-to pop-culture references were curated by whatever I reblogged on my Tumblr page. These one-piece-of-fabric dresses that are all the rage these days is a great boone to my x-ray glasses. However, mentions of the '2010s have also been slowly trickling onto the scene, starting with the social media site that reigned the time period-Tumblr. Nostalgia continues to take a lead in the sartorial world, made evident by the '90s and '2000s revival that rose to popular heights in the past few years. It may be 2022, but upon hearing all that, it may as well be 2014. Sweater Weather by The Neighbourhood is on Spotify's Top 50, Marina Diamandis is on tour, and Arctic Monkeys announced that they're going to be coming out with new music this year.
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